The One We Feed the Most

The One We Feed The Most

 

Dear Champions,

The short excerpt is by me, and the Scripture is Philippians 4:8 whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things.

Thirty second Super Bowl commercials this year costs $3.8 million.  See if you can recognize these slogans.

 

"Make a run for the border."  "It's the real thing."  "We run the tightest ship in the shipping business." "You're in good hands."  "Have it your way." "Where's the beef?" "Like a rock." "The choice of a new generation."  "You'll love the stuff we're made of." "Get a piece of the rock."  "Like a Good Neighbor"  "Get in the Zone"  "Built Tough"  "What's in your wallet"

 

Many of you can name what was being advertised, yet none of you tried to memorize them.  Back in the summer of 1980 I worked outside with the radio on every day, and I still remember an advertisement song that said to dial 1-800-525-1234 Best Western.  I just dialed the number for the first time in 33 years, and I got Best Western.  I never tried to memorize that number.

 

There is a story that says that if you put a frog in boiling water that it will jump out.  However, if you put the frog in lukewarm water and slowly turn up the heat, it will eventually boil itself to death.  The message is that if we keep watching or listening to unwholesome stuff, gradually we will not even recognize that it is unwholesome.  Our value system will just slowly change and adopt the value system of our culture.

 

The point is not that we have to be legalistic and only watch certain kinds of movies or listen to certain kinds of music.  It is not that we need to read Scripture all day long.  An owner of a german shepherd and a doberman pinsher was asked which dog would win if they got in a fight?  The owner replied that it was the one that he fed the most.

 

All of us are influenced by what we put in our mind.   What will influence our mind the most depends on what we feed the most.

 

Champions, have a great week!-David Vining